Job Information
Publicis Groupe Vice President, Brand Experience in Birmingham, Michigan
Company description
At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Overview
The Vice President, Brand Experience plays a key role in leading media strategy and providing thought leadership for a high-profile client account. Reporting into the SVP, Brand Experience, this role is responsible for developing innovative media solutions, overseeing the execution of integrated media plans, and ensuring the agency’s work exceeds client expectations. The VP will serve as a key client contact, driving strategy, building relationships, and mentoring a talented team of media professionals.
Responsibilities
Serve as key primary media lead for senior-level client contacts, providing strategic direction and maintaining strong client relationships.
Oversee the development and execution of holistic, cross-channel media strategies, including digital, programmatic, national, local, and other media types to meet client business objectives.
Lead the team in delivering innovative media solutions that challenge the status quo and drive business results. Proactively identify opportunities for growth, presenting new ideas and approaches to the client.
Manage, mentor, and develop a team of media planners and strategists, fostering collaboration and high performance. Ensure the team’s work is aligned with client goals and agency standards.
Collaborate with the client and SVP/EVP to establish and manage annual budgets, ensuring optimal allocation of resources. Track and report on budget performance, making adjustments as needed.
Partner with internal teams across investment, data, and analytics to create integrated solutions. Collaborate closely with creative, technology, and research teams to drive cross-platform media initiatives.
Lead the development of client presentations, insights, strategic updates, and POVs, ensuring clarity and impact. Communicate complex strategies and results effectively to both senior and junior client stakeholders.
Stay ahead of industry trends, technologies, and media innovations, ensuring that the team and client remain competitive in a rapidly evolving marketplace.
Qualifications
12+ years of media planning and buying experience, with progressive responsibility across digital and traditional media.
Proven ability to manage and grow high-profile client relationships, delivering exceptional media strategies that drive results.
Extensive experience with all media types, including digital (display, search, social, mobile), programmatic, national and local TV, print, radio, OOH, and more.
Strong leadership and team management skills, with experience overseeing and developing talent at various levels.
Excellent communication, presentation, and negotiation skills, with the ability to influence client decisions and present compelling strategic ideas.
Demonstrated critical thinking and problem-solving skills, with a focus on driving innovative solutions.
Fluency with media planning tools like MediaTools, and a solid understanding of data and analytics to inform strategy.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $146,490 - $200,400 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/29/2025.
All your information will be kept confidential according to EEO guidelines.