
Job Information
Campbell Soup Company Senior Brand Manager - Pacific Foods in Camden, New Jersey
Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here... Lay the pathway for the Pacific Foods brand to rapidly grow and expand. Define how the brand's mission/vision come to life for more consumers, creating capabilities to support this and guiding the development of a leading-edge natural foods marketing team. Translate the mission into three-year strategies, annual operating plans, and create processes to support both across the total Pacific US Retail business for Soup, Broth, and Plant Based Beverage. Because Pacific Foods is certified organic, has a better-for-you ingredient story and nutritional profile, and has permission from consumers to participate across different types of ethnic cuisine, it is poised for category-leading growth in soup and broth. What you will do... With a keen eye on industry trends and customer insights, you will develop and execute comprehensive marketing strategies that align with our long-term business goals. Implement your strategic vision through relevant innovation, compelling marketing activation and key selling strategies in partnership with sales. Inspire and influence cross-functional teams, fostering collaboration, and ensure a cohesive approach to marketing initiatives. Your collaboration extends to external agency teams, where you will skillfully manage partnerships to deliver outstanding results. Manage brand P&L via monthly Integrated Business Planning process in partnership with finance, sales & demand partners. This includes owning consumption drivers, marketing budget, risks/opportunities and overall narrative to leadership. With a growth mindset, you will proactively recommend and implement adjustments to our plans to maximize success. Derive valuable insights from data and effectively communicating them to make informed decisions with a compelling impact. Inspire the team with a unifying sense of purpose, and embodies our 5 C's - care, creativity, character, collaboration and competitiveness. Display a remarkable ability to maintain clear and logical thinking even amidst uncertain and complex scenarios. Exhibit a high degree of resourcefulness, matched with an unwavering "can-do" spirit, ensuring challenges are met with effective solutions. Take immense pride in cultivating an unmatched understanding of both the business and our target consumers, setting a benchmark for knowledge within the organization. Help set the vision and evolution of the Brand's sustainability efforts, by workin