Job Information
Unilever Brand Executive - Medical Marketing in Mumbai, India
Job Title: Brand Specialist - Medical Marketing
Work Location: Mumbai HO
Function/BU: Nutrition, Marketing
Job Description
Key Responsibilities:
Collaborate closely with the expert and brand manager to address the needs of the expert ecosystem (Doctor/Ethical).
Execute HCP (healthcare professional) promotion, digital activation, and marketing programs to engage HCPs and drive KPIs for projects and brands.
Partner with the sales team to ensure consistent, high-quality execution of marketing programs, and track and measure their impact.
Conduct data mining and analysis, and demonstrate creativity in planning activities and working with creative agencies to develop communication materials for HCPs.
Liaise with advertising agencies and other partners to implement routine in-clinic inputs.
Build and maintain relationships with Key Opinion Leaders (KOLs) and influencers in identified nutrition areas to shape market initiatives and drive sales.
Support and drive sales by working closely with cross-functional teams to ensure consistent, high-quality marketing program execution.
Skills, Education, and Experience:
MBA in Marketing from a reputed institute.
3-5 years of experience in marketing, particularly in handling pharma, OTC, or nutrition brands.
Experience in conceptualizing in-clinic campaigns, handling national conferences, and KOL building initiatives.
Experience in new product launches is an advantage.
Proven track record in designing, implementing, and tracking the impact of creative marketing programs through the sales force.
Ability to collaborate across multiple functions.
Experience in sales is an added advantage.
Competencies:
Analytical skills
Strategic thinking
Strong communication skills (oral, written, presentation)
Behavioral Skills:
Interpersonal skills
Influencing and negotiation skills
Creative and innovative problem-solving abilities
Achievement Goals:
Consistent, timely, and high-quality delivery of marketing and sales activities.
Achievement of brand sales targets.
Increase in market and prescription recommendation share.
Education Background:
- Science background and an MBA from a reputable college.
Job Category: Márketing
Job Category: Marketing
Job Category: Commercialisation
Job Type: Brand Specialist
Industry: UnileverExperiencedProfessionals