Job Information
GE Healthcare Marketing Director DACH (f/m/d) in Munich, Germany
Job Description Summary
The Marketing Director DACH is responsible for developing, executing and sustaining the GE HealthCare strategic initiatives across the segments. This involves identifying, evaluating and prioritizing growth opportunities, building the long-term strategy and leading the activation of the strategy through the establishment of growth programs and initiatives that will be driven in partnership with the Commercial & Segment teams.
This role also drives alignment around market trends & share performance, competitive insights and opportunities for investment. Within this responsibility, this role has leadership for the management of the marketing budget and of the marketing team within DACH.
The Marketing Director is a pivotal role within the leadership team, requiring a mature and senior profile with strong leadership and influencing skills, clear thinking and an ability to solve multi-dimensional problems.
This position reports to the Strategy & Growth Leader, Western Europe and Francophone Africa, and has a dotted reporting line to the General Managers Germany and ACH.
At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch.
Job Description
Essential Responsibilities
In this role you will:
Create an integrated marketing plan across GE HealthCare’s business segments for the Commercial territories Germany and Switzerland/Austria (incorporating KPIs like generated leads, market impact and awareness)
Identify and evaluate market, clinical, customer and competitive trends, within DACH that will influence the commercial strategy for GE HealthCare
Lead the definition of the DACH strategy for business growth, go to market enhancement, business model innovation and new solution development
Establish and drive growth & marketing programs across DACH to activate and operationalize the strategy, in partnership with commercial teams; drive high quality marketing activities (omnichannel, digital, events) with the goal to grow funnel through qualified leads
Collaborate with segments on identifying portfolio priorities for DACH by continually evaluating customer needs
Own KOL and thought leadership objectives and programs for DACH
Partner with regional modalities, zones, institutional leadership & commercial teams to support execution of key initiatives
Lead and develop the events and marcom team to a high performing team with the objective of making them an integral part of the customer activation channel continuum
Qualifications / Requirements
Based on a Bachelor’s Degree in Marketing, Business Administration or related field, you have gained significant experience in field marketing or product marketing and Omnichannel Marketing planning & activation
You have a proven experience in the DACH Healthcare market
You have gained prior experience in a leadership role with direct reports with demonstrated team orientation & ability to motivate and work well with diverse, cross-functional teams in matrixed settings
You bring proven leadership skills to lead teams and shape/lead growth vision and a marketing strategy
You are able to analyze & assess macro trends and broader implications to healthcare and translate into strategic recommendations
You have the demonstrated ability to plan, lead, market, and execute programs
You bring a proven operational mindset and ability to translate strategy into action, with strong sense of urgency to drive outcomes with speed and efficiency
Your oral and written communications skills in English and German are excellent
Are you interested in learning more? We are looking forward to your online application!
About us
At GE HealthCare, every role is vital. Because when it comes to providing the best patient care, everyone needs to work together, at every level. That’s what makes us a global leader in medical technology, pharmaceutical diagnostics, and digital solutions. We have a vision for a more human approach to healthcare, one that treats both practitioners and patients as people first. We are champions of bold ideas, incredible solutions, and unimaginable change. We are inclusive, idealistic and imaginative.
We have more than 50,000 colleagues, all empowered with a limitless sense of curiosity and collaboration, working to create a world where healthcare has no limits. No matter what field they work in – from Imaging and Ultrasound, to Patient Care Solutions and Pharmaceutical Diagnostics – every one of our colleagues is working towards a unifying goal: to change lives and improve the health of communities worldwide.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare – Creating a world where healthcare has no limits
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Additional Information
Relocation Assistance Provided: No