Job Information
Cognizant Technology Solutions Marketing Technology Lead Product Consultant in Teaneck, New Jersey
Position Summary
We have an immediate need, seeking a highly skilled Lead Product Consultant for large digital marketing transformation engagements in Adobe Marketing Cloud products, primarily using Adobe Experience Platform (AEP).
Responsibilities
- Own the solution for marketing transformation engagements
- Serve as subject matter expert for Adobe Experience Platform (AEP)
- Backlog prioritization together with NFL teams
- Understand various integration patterns between Adobe experience cloud tools and provide solution to client's requirement
- Collaborate and lead technical resources to define technical architecture and solution development
- Define Architecture and design AEP changes based on Adobe’s best practices
- Build AEP data model and data flows and jobs
- Configure data collection using Experience Platform Launch and mapping the collected data into XDM
- Generate alternate solutions/thought processes when presented with a complex technical/functional scenario
- Analyze client business needs and present with end-to-end marketing solution
Required Qualifications
- Experience working in Adobe Experience Platform and hands on experience on one or more key modules of RTCDP, CJA, AJO, Data Science
- Working knowledge on implementing/ enhancing AEP related changes as per technical design specifications
- Understanding of AEP APIs and deployment processes
- Understanding of Identity Graph, Query Service, Real time customer profile, Segmentation service, data science workspace
- Experience in Adobe Analytics, Adobe Launch, or any tag management system
- Experience working with customer and digital marketing data and segmentation opportunities, and various measurement and analysis techniques and technologies.
- Solid understanding of how websites work to increase customer acquisition, loyalty, and business metrics
- Ability to configure email template using HTML, CSS and creation of reusable fragments
- Understanding of Offer Decisioning module of AEP
- Excellent client management skills, strong written and verbal communications, executive level presence
- Sound knowledge & experience of marketing domain spreading across the industry leading tool platforms
Preferred Qualifications
- Experience in 2 or more adobe experience cloud products
- AEP Certified
- Preferred experience and in-depth understanding of integrated architecture of experience cloud offerings from Adobe
- Outstanding communication skills, ability to interact and make client understand the marketing solution lucidly
- Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behavior
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.